Most founders find out too late — after the first drop, after scaling, after the ads budget is gone. Insert your real numbers and see exactly where you stand in under 3 minutes.
To hit €5,000 profit, a brand selling a €25 tee from a cheap blank needs to move more than 900 units. The same brand selling a €49 premium tee needs 341. Same target — less than half the volume. And with a product the customer actually feels is worth the price.
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When thinking about cost, most founders stop at production. These are the ones that actually eat margin — silently, every order.
Sea freight for 500 units is very different from air freight for 100. Import duties can add 10–20% on top of the production cost — and most quotes don't include them.
Poly bags, hangtags, labels, boxes. Small per unit, significant at scale — and often not included in the first cost calculation.
Cheap products return at much higher rates. Return shipping, repacking, and damaged goods have a direct cost that shows up only after the drop.
How much you spend in ads to get one paying customer. If your ROAS is 2× and your margin is thin, you may be losing money on every paid sale without knowing it.
You sell direct, no middlemen. Typical markup: 3–4× production cost. A €15 blank becomes a €45–€60 retail price. You keep the full margin and own the customer relationship.
You sell to retailers at 2.5× your cost. They sell to consumers at 2.5× your wholesale price. A €15 blank ends up retailing at ~€93. If you also sell online, your prices must match what the retailer charges — undercutting loses you distribution deals.
Built by the team at René Bassett — a premium blank apparel supplier based in Portugal, serving 200+ independent clothing brands across 35+ countries. We manufacture high-quality blanks in-house and work directly with brands who take their product seriously. No minimum order on in-stock styles.
Register for free and access our full wholesale catalogue — pricing, GSM specs, and samples available from day one.
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